Louise Cameron-Hall ("Lou Hall") is a freelance travel, ski and lifestyle journalist. Her versatile style combines insightful interviews with hard-hitting reportage and immersive travel.
A former women's magazine editor and newspaper journalist (NCTJ-trained) who specialised in the young women's market, Louise has has broken numerous investigative reportage, real life and travel exclusives.
She has won various awards, been invited to No. 10 as a woman's editor, attended press briefings at Scotland Yard and been a panellist on Radio 4 Woman's Hour,
Louise now focuses on family adventure travel and ski markets. She has travelled, skied, ski-toured and heliskied, dived and sailed all over the world from the the Alaska to the Himalaya, Corsica to the Caucuses and Morocco to Malawi.
Selected expedition:
In 2010, Louise was selected for a world first expedition and skied man-haul to the North Pole with explorers Inge Solheim and Henry Cookson, raising funds and awareness for climate change.
Editorial and client focus:
"Growth markets: adventure, experiential travel, wellness, sustainable tourism, skiing (women's/ backcountry) and family travel (+25% annual growth) - the key target groups for travel firms in 2023/4."
Source: Mintel